Morini Book

We had the pleasure of transforming the website for "Morini Book," a bilingual book, written by Wim Raeymaekers. The book delves into the rich history of Moto Morini, a legendary motorcycle company, capturing the essence of its legacy and impact on the motorcycling world.

The Challenge

The webshop initially launched as a one.com webshop, allowing Wim to start selling books within minutes. However, this quick solution came with its own set of challenges. The primary issues were:

High Maintenance: Although the platform did not required upkeep. It was always difficult to get everything just right. The site builder itself was not pleasant to work with.
Limited Flexibility: The one.com solution offered limited customization options, which restricted the potential for creating a more engaging user experience.
Bilingual Needs: With a bilingual book, the website needed to cater to both English and Italian readers seamlessly, the way the one.com webshop builder worked resulted in different and ugly design between both languages.

Our Solution

To address these challenges, impaktfull took the following steps:

Migrating to Webflow: We transitioned the Morini Book website from one.com to Webflow. This platform offered enhanced flexibility, a user-friendly interface, and reduced maintenance requirements.
Integrating Stripe for Payments: To ensure secure and efficient transactions, we integrated Stripe payment links. This not only streamlined the checkout process but also helped in minimizing costs through custom code integrations.
Bilingual Support: Given the bilingual nature of the book, we needed a solution that effectively catered to both language audiences. While Webflow’s multi-language support came at an extra cost, we opted for a cost-effective approach by creating separate pages for each language. This method maintained strong SEO performance without incurring additional monthly fees.

The Results

The revamped Morini Book website now offers:

Enhanced User Experience: The new Webflow site is more intuitive and easier to navigate, providing a superior user experience.
Reduced Maintenance: The switch to Webflow has significantly reduced the maintenance burden, allowing the Morinibook team to focus more on their core business activities.
Seamless Bilingual Support: The creation of separate language pages ensured that both English and Italian readers had a seamless browsing experience, enhancing accessibility and user satisfaction.
Efficient Payment Processing: With Stripe integration, customers now enjoy a smooth and secure checkout process, which has positively impacted sales.